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    WELCOME TO

    BRAND LICENSING BY INFORMA

    WE'VE CHANGED.*

    *BUT NOT TOO MUCH.

    For over four decades, we've been the heartbeat of the global licensing community, connecting the world's most influential brands with opportunities that transform businesses. And that isn’t going anywhere. We’ve just evolved how we look to reflect how far this industry has come, and the innovation that comes from it every single day. 

    WHAT'S NEW?

    FIRST, OUR NAME.

    We're now Brand Licensing by Informa, a name that puts 'brand' front and center while connecting you to Informa's global network across fashion, gaming, food & beverage, manufacturing, beauty, and beyond. Same products you know and love, just brought together to deliver maximum value.

    Our Events are levelling up:

    • Licensing Expo becomes Brand Licensing Expo (Las Vegas) 
    • Brand Licensing Europe stays Brand Licensing Europe (London) 
    • Licensing Expo China becomes Brand Licensing China (Shanghai) 
    • France Licensing Day becomes Brand Licensing France (Paris) 
    • License Global stays the same to preserve the brand equity and domain authority we’ve built for 20 years

    OUR LOOK.

    Bold gradients. Dynamic design. A visual identity that better reflects the creativity and innovation of the brands we represent, and invites customers to imagine, and unexpect the expected. Yes, you read that right.  

    THE STORY BEHIND THE EVOLUTION

    The licensing industry has grown and diversified dramatically and we needed a brand that reflects this dynamic, innovative reality. From traditional licensing to high-end fashion collabs, location-based experiences, and unexpected brand partnerships, brand licensing and fandom are everywhere. Hear from our leadership team in the video below to understand the journey behind the rebrand, the rationale and what it means for next year and the future:

    WHY NOW?

    Look around. Hot sauce is becoming lip gloss. Gaming icons are hanging out with heritage museums. Sports is colliding with fashion. The licensing industry has exploded with unexpected collaborations and creative partnerships. We wanted to ensure our brand represented this endless opportunity.  

    This evolution allows us to: 

    • Welcome new and younger audiences coming into the workplace and working on brands that may not have heard of ‘licensing’ before.  
    • Reflect the creative excellence that defines this industry every single day 
    • Unify our portfolio under one powerful, recognizable brand

    WHAT'S NOT CHANGING?

    OUR TEAM.

    Same people, same expertise, same relationships.

    OUR EVENTS.

    Same dates, locations, formats and quality.

    OUR VALUE.

    Same commitment to excellence and ROI.

    OUR COMMUNITY.

    Same connections, deals and opportunities.

    LICENSE GLOBAL.

    Same editorial excellence and industry coverage.

    PARTNERS.

    Our strong relationship with Licensing International, the industry’s official association and long-term sponsor of our events.

    THE BOTTOM LINE

    We're evolving how we present ourselves, not who we are or what we stand for.

    WHAT'S NEXT?

    This is just the beginning. In 2027, expect: 

    • New event app for seamless networking and navigation 
    • Strategic partnerships, starting with Informa's Fashion portfolio 
    • Expanded License Global as your ultimate 365 resource with the inclusion of Licensing Unlocked 
    • Elevated experiences and enhanced networking opportunities that inspire and excite at every touchpoint

    FREQUENTLY ASKED QUESTIONS

    • November 3, 2026: New branding launches across License Global, event websites, emails, and marketing materials 
    • May 2027: Brand Licensing Expo debuts with full visual transformation including signage, materials, and elevated touchpoints 

    We're folding Licensing Unlocked under License Global to make it more accessible year round. Module 1 remains free, welcoming newcomers to discover the business of brand licensing alongside License Global's wealth of resources. 

    The ”Global Licensing Group” brand served us well, but it didn't clearly communicate what we do or position us for the growth opportunities ahead. “Brand Licensing by Informa” is more specific: it tells you immediately that we're focused on brand licensing, and it connects us to Informa's network across fashion, marketing, gaming, beauty, manufacturing and other verticals across the globe. 

    This clarity helps to position us as the destination for new audiences who are looking to learn about licensing, which ultimately expands the brand licensing community. 

    Absolutely not. All contracted benefits remain exactly as agreed. Your booth location, sponsorship elements, and exhibitor package stay the same. 

    Very little – we’ve been part of Informa for over 5 years, and you’ll have seen that standard come through into our event experiences across the globe, and in the standard of our media product. This evolution is about streamlining our branding to make it clearer that we are one same portfolio of products and elevating our look & feel to ensure we’re doing justice to this wonderfully creative, highly visual and innovative industry that we serve.  

    No. Pricing reflects the value we deliver, not branding changes. We've absorbed the investment in this evolution to continue delivering exceptional experiences. 

    • Integrated ecosystem: Global events + year round media + education, all under one brand, all committed to advancing the business of IP licensing and brand extension 
    • Unrivalled reach: 330,000+ licensing professionals across 234 countries 
    • Cross vertical access: Unique connections to fashion, gaming, manufacturing, beauty, and more through Informa's network 
    • Creative positioning: A visual identity that elevates the entire industry