Behind every hot sauce that became a lip gloss, every football crest on a pair of pyjamas, every sellout collaboration of two brands combining, there's a brand owner, an agent, a licensee and a retailer who made that happen.
Brand Licensing by Informa is where they find each other. In person at our events worldwide, and every single day through License Global. One audience, the whole industry, all year round.
Through our market-leading events in all major markets, global news source, trend reports and educational programs, we are where creativity meets opportunity. Where brands don't just mean business, they mean possibility.
Las Vegas. The world's largest licensing trade show, where the year's biggest deals start.
London. Europe's leading event for licensing and brand extension.
Paris. A day of licensing built for the French market.
Shanghai. The leading event for the growing Asia licensing market.
The trusted voice of brand licensing: news, trends and intelligence, every day.
Find the partners who'll take your brand further.
Launching a new IP or stretching a heritage brand into a new category? Our audience puts you in front of 20k+ manufacturers and licensees and 14k+ retailers, all active and looking for what's next.
Unveil your strategy where the whole industry is watching, on the show floor and on License Global
Reach licensees by role, region and category, not just at the show but all year-round
Get in front of retail buyers from the likes of Walmart, Target, Carrefour and Zara
Agents live in the middle of the deal. We give you 24k+ brand owners to represent and 20k+ licensees to sign them with, plus the retailers who decide what makes it to shelf.
Build your client roster with licensors looking for representation in new markets
Showcase your portfolio to licensees and retailers in Las Vegas, London, Paris and Shanghai
Stay front of mind between events with campaigns across License Global
Find your next bestseller before everyone else does.
Brand owners bring their newest properties here first. Spot what's coming, meet the rights holders behind it and get your products in front of 14k+ retailers, often long before the trend reaches the shelf.
Get your products and services in front of 24k+ brand owners and licensors, from entertainment and sport to art and heritage
Put your product range in front of the retail buyers who decide what sells
Keep your pipeline full all year with the news and trends on License Global
Reach the people who sign off.
Legal, finance, royalty management, tech, research, creative, PR: licensing runs on specialist expertise. Our audience puts you in front of the people who choose those partners. More than half are Director level or above, and more than half make decisions on a global scale.
Get in front of senior decision-makers from brand owners, agents and licensees in one place
Build authority with thought leadership on License Global and on our event stages
Target by role, region and category so every conversation is a relevant one
Full-year programme, events and media.
A full-year partnership across events and digital: stand presence, sponsored banners and a branded lounge at Brand Licensing Expo, a stand at Brand Licensing Europe, print and digital issues, exclusive sponsorship of the Top Global Licensors Report, and tailored newsletter placements through the year.
Focused burst, media only, modest budget.
Bringing a brand-new animated property, Ginji, to the front of the licensing industry without a large budget — three advertorials in the run-up to Brand Licensing Europe, each compounding the awareness of the last.
Tell us where you're headed and we'll come back with a plan across live and digital.